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Overview:
Discover what marketing is, how to segment your marketplace, set marketing objectives and marketing strategies, learn how marketing communications works, the promotional tools available to you, marketing tips, gain a sample marketing plan template and much more on this marketing in practice 'small group' training workshop...in only 1 day!
Course Objectives:
- To impart formal Marketing skills
- To better analyze issuers needs and expectations and to plan appropriately
- To sharpen Marketing skills
- To create effective Marketing strategies
- To analyze and improve Marketing plan
- To win that 'beauty parade'!
- To better handle objections
- To understand the context and interdependency of the origination role in the capital markets environment and thereby achieve more profitable outcomes
Course Outline:
The following outline highlights some of the course’s key learning points around which the course will rally.
- An Introduction to Marketing Principles
- Marketing Basics
- What Marketing Is
- Business Environment
- Understanding External Factors which affect you
- Understanding the Capabilities of your Business
- SWOT analysis
- Market Segmentation - not one market but many
- 4 P's - Price, Product, Promotion and Place
- The Marketing Communications Process
- Advertising
- Sales Promotions
- Public Relations
- Personal Selling
- Telephone Sales
- Direct Marketing
- Pay-per Click
- Google
- Selecting the most effective marketing tools in practice
- How to set the marketing budget
- Sample marketing plan template
Value-added services
- Training Needs Analysis prior to design and delivery to establish exact requirements for maximum programme value.
- Pre-programme interviews so that our trainers have an understanding of your business needs prior to the programme, leading to heightened results for the individual as well as the company.
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